Job Description
Digital Content Manager
The Digital Content Manager sets and executes local digital strategy to achieve Nexstar's business goals to grow and engage digital audience across all platforms.
- Knowledge and experience writing for digital and broadcast platforms
- Strong knowledge of Associated Press style and journalistic integrity
- Manage social media accounts
- Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations
- Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams
- Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated
- Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
- Optimize stories, pages and sections of the website for search engine optimization
- Track monthly analytics including standard web, advertiser, video, mobile and social
- Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
- Conceptualize and create new content areas on the website and manage others engaged in similar assignments
- Work with site partners and advertisers to create and maintain web content
- Troubleshoot any problems that may develop with the website
- Provide digital training and development for station colleagues
Requirements & Skills:
- Bachelor's degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales
- 2 - 5 years of supervisory experience strongly preferred
- Knowledge of online content management systems (CMSs), such as WordPress and HTML
- Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
- Ability to multi-task and prioritize in a fast-paced newsroom environment
- Ability to meet deadlines
- Ability to work collaboratively with editorial, sales and marketing leaders
- Ability to learn and master new systems
- Strong sense of initiative and focus on continuous learning
- Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
- Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred
- Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
- Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter, Reddit and YouTube)
Nexstar Media Group
Job Tags
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