Director of Digital Marketing & Meta Ads Specialist Director of Digital Marketing & Meta Ads Specialist This range is provided by Big Think Capital . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $100,000.00/yr - $150,000.00/yr Direct message the job poster from Big Think Capital Manager of People and Culture @ Big Think Capital About Us Big Think Capital is a fast-growing financial services firm providing flexible funding solutions to small and mid-sized businesses. We’re committed to helping entrepreneurs thrive through smart capital deployment and strategic financial support. As we continue to scale, we're looking for a driven and versatile Digital Marketing & Meta Ads Specialist to own our Meta advertising and social campaign operations end-to-end. Position Summary You will be the single point of ownership for all things Meta Ads and social advertising. This includes ad operations, performance analytics, creative insights, optimization strategies, and adapting to Meta’s ever-changing algorithm. You'll bring both performance focus and creative acumen to this mission-critical function. Key Responsibilities Manage, plan, and execute full-funnel campaigns across Meta (Facebook, Instagram) platforms Develop audience segmentation strategies using Meta’s tools and custom data Run A/B testing experiments to optimize creatives, copy, and placement Performance Analytics Monitor, report, and analyze campaign performance metrics (CPC, CPL, ROAS, CAC, etc.) Identify insights from data to inform creative, targeting, and budgeting decisions Maintain clean dashboards with Meta Ads Manager and reporting tools (e.g. Google Sheets or Looker Studio) Coordinate with internal or freelance designers and content teams on ad creatives Brief static image, carousel, video, and story creatives with performance goals in mind Give feedback on creatives based on CTR and conversion performance Meta Platform & Algorithm Mastery Stay ahead of Meta's evolving ad platform changes, policy shifts, and algorithm updates Troubleshoot issues with ad delivery, approval, attribution, and optimization Budget & Operations Own daily pacing, spend forecasting, and budget allocation across campaigns Set up proper tracking infrastructure (UTMs, pixel events, custom conversions) Ensure lead flow integrity and CRM integration (Salesforce or Cloud Square familiarity a plus) Qualifications Must have 3–5+ years experience in paid social ad management, specifically Meta Ads Proven track record scaling lead-gen or e-commerce campaigns profitably Strong analytical skills with Excel/Sheets and Meta Ads Manager Familiarity with attribution models, lookalike audiences, and retargeting Creative sensibility with an eye for what works in social media Self-starter mindset and comfort working autonomously Bonus: Experience in the lending/financial services industry or B2B lead gen What We Offer Competitive salary with performance-based incentives Ownership of high-impact channels that directly drive revenue Collaborative and entrepreneurial work environment Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at Big Think Capital by 2x Inferred from the description for this job 401(k) Vision insurance Medical insurance Get notified when a new job is posted. 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