Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, Programmatic and Social channels

Minimum of 5-7 years’ experience managing digital campaigns required.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Work with Account Directors to develop integrated and strategic digital, video and social strategies
Launch and optimize PPC campaigns
Keyword research and management to optimize bids
Perform daily account management of PPC campaigns
Oversee accounts on video and social platforms
Plan and report on campaigns across various channels
Oversee day to day campaign management, budgets, and optimizations in support of client goals
Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs
Meet with clients to present monthly digital reviews
Provide in depth end of month reporting, analysis and recommendations for campaigns
Review Google Analytics on a regular basis to monitor goal conversions
Evaluate new digital opportunities and products to determine relevancy

Company Description

Established Advertising Agency based in Dallas.

Established Advertising Agency based in Dallas.